For far too long marketers have divided the world of business into two classes, B2C and B2B. However, I never understood this concept as we deal with people in both cases. Does it really matter if a business is buying service or product or a consumer? I think not, because both have a need, demand, pain point and/or a challenge to solve.
In the world of B2B, buyers are people who generally are looking for a solution to their corporate problem versus a personal problem or need. In this scenario, the buyer or decision maker is tasked with looking for a product or service to solve their company’s need. Where do most people turn when they have to find something? Google, of course. Continue reading