The Rise of the Machines – The Top 5 Benefits of Marketing Automation


This year was the year of marketing automation as 2014 saw a tremendous rise in popularity for marketing automation tools. Despite this growth only about 5% of marketers, use some type of automation tool, according to Jeff Ernst of Forrester Research. For those that do not know what marketing automation is, technology platforms such as Marketo, Eloqua and HubSpot enable marketers to more effectively market to the many channels that exists online and offline today by automating many of the tedious tasks needed. Continue reading


The On-Demand Generation: Did We Forget Patience?

Photo from ABC News

Over the past three years, I have encouraged my toddler to adopt new technology in their development. In addition to playing outside, reading books, playing with puzzles and coloring in coloring books,  we also experimented with devices such as iPads and smartphone. This experimentation was so that my son could play educational games developed by Disney and Fisher Price to assist in his learning of shapes, colors and numbers. We also saw it help with his hand eye coordination and motor skills. Aside from mobile devices, we introduced him to educational TV shows such as The Little Einstein’s, Jake and the Neverland Pirates, Elmo and the list goes on. However, we started to notice a trend. My son was able to watch any of these shows whenever he asked and we allowed thanks to on-demand TV. Continue reading

Emerging Media in a Consumer Driven World


Your first post should serve as an introduction to the blog. Write about why emerging media matters, how we interact with it daily and how it’s influencing our world and the products and services we use. Add to your blog on separate days as much as possible; this will enable you to take a fresh approach with each posting. Be creative with embedding links, images, charts and videos. Blogs should be professional, well-written (and edited) and thought-provoking. Do not use Internet or text shorthand – write in full sentences. Continue reading