Over the past few years social media has grown in importance for any marketing campaign. From 2012 to 2013 Twitter grow over 44% while Facebook grew over 23% in monthly active users. To put this in perspective, that is approximately 150 million new users combined on Twitter and Facebook (see infographic below provided by Search Engine Journal).
Despite this tremendous jump in numbers, most marketers and brands still struggle to figure out how to effectively use social media to drive customer engagement and ultimately revenue.Why is this? Well, I think mostly because it is not easy. It takes strategy, planning and time. It is also difficult to track an accurate ROI. According to an Adobe survey, 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing.” A well thought out and executed social media strategy must be for the long term and marketers are still used to immediate results to measure campaign effectiveness.
So what does a solid social media strategy look like heading into 2015?