7 Marketing Tactics Disney Can Create Thanks to Disney’s MagicBands+

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In 2013, Disney released their next generation technology called MagicBands. MagicBands are an all-in-one solution that allows guests to travel lighter through the parks and hotels. Their one-touch sensor can act as your room key, park tickets, FastPass+ and credit card while visiting the Disney resorts. The bands are colorful, waterproof wristbands that look very similar to a wristwatch or bracelet. Continue reading

The On-Demand Generation: Did We Forget Patience?

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Photo from ABC News http://www.nydailynews.com/news/national/toddlers-risk-tech-experts-study-shows-soars-article-1.1747694

Over the past three years, I have encouraged my toddler to adopt new technology in their development. In addition to playing outside, reading books, playing with puzzles and coloring in coloring books,  we also experimented with devices such as iPads and smartphone. This experimentation was so that my son could play educational games developed by Disney and Fisher Price to assist in his learning of shapes, colors and numbers. We also saw it help with his hand eye coordination and motor skills. Aside from mobile devices, we introduced him to educational TV shows such as The Little Einstein’s, Jake and the Neverland Pirates, Elmo and the list goes on. However, we started to notice a trend. My son was able to watch any of these shows whenever he asked and we allowed thanks to on-demand TV. Continue reading

Emerging Media in a Consumer Driven World

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Your first post should serve as an introduction to the blog. Write about why emerging media matters, how we interact with it daily and how it’s influencing our world and the products and services we use. Add to your blog on separate days as much as possible; this will enable you to take a fresh approach with each posting. Be creative with embedding links, images, charts and videos. Blogs should be professional, well-written (and edited) and thought-provoking. Do not use Internet or text shorthand – write in full sentences. Continue reading